Going to Hell Reason #983: The hurricane sponsorship

Chatting with Wolfdogg earlier this afternoon we were discussing Gustav and the scaled-down RNC and all sorts of current events, because we are cosmopolitan, mature, well-informed adults.

At one point I told him how the National Weather Service needed to stop giving the hurricanes such strict, foreboding Germanic names — Katrina, Gustav . . . I’m waiting for Heinrich and Adolf next. I went on to tell him how Hurricane Joe wouldn’t do much damage, and that nobody would be afraid of Hurricane Kaylee.

He suggested that Hurricane Jodi might be a bit formidable, not weakening over land and threatening everyone everywhere. We all know Hurricane Jodi would fuck some shit up and make Canada scared.

Then he went on to wonder why there wasn’t a Hurricane Jamba Juice yet, and went on to suggest that maybe companies should sponsor tropical storms. I told him the idea was brilliant and all the company’s sponsorship money could go right to the recovery effort. It’s a corporate win-win situation. They’d get exposure and the victims of mother nature would have immediate funds available to help with rebuilding. It’s called synergy, and I’m surprised someone hasn’t done it yet.

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  1. bamboozlde 31.Aug.08 at 5:08 pm

    perfect! then you could get hurricane jamba juice sponsored by zoloft. “does hurricane jamba juice have you down? try zoloft!”, “does an extra 8 feet of saltwater inside your home leave you feeling anxious and depressed? talk to your doctor about zoloft today.”, “your house is destroyed, your job is gone and nobody seems to care…try not caring either. try zoloft today.”

  2. Wolfdogg 31.Aug.08 at 6:41 pm

    “I can never forgive Jamba Juice for destroying my life.”

    I guess as a CEO I can live with that, as long as the brand recognition scores jumped at least 40% in the following quarter. The casualities of marketing.

  3. Peabo 31.Aug.08 at 9:38 pm

    You need to get back into the work force–ideas this brilliant are lost on just general amusement of the public.

  4. Jodi 31.Aug.08 at 9:40 pm

    Wolfdogg was the idea generator, I just “took it to the next level.”


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