New Beverage From Snapple Seeks to Avoid Stigma of Dieting, is a new york times article that talks all about what goes on in mysterious flavor factories:
But Snapple did not want to duplicate the chalky taste of some diet products. That challenge fell to the company’s research scientists in the Flavor Lab, a suite of four laboratories deep in the bowels of the company’s headquarters in White Plains.
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I’m not sure a want anything created from the bowels of anywhere…