My ass hurts.
It probably hurts, because I’ve been kicking myself all day long.
I messed up. I messed up big-time.
As you well know, I’m a copywriter for a medium-sized software company with roughly 20 million users. I am the only copywriter for this software company, but that’s another story for another time.
A few weeks ago I had to write an email about one of our products going away. It’s called an end-of-life email. I wrote this email telling our customers how we weren’t going to carry this product anymore, and where they could go to get service and support. It was supposed to be a reassuring email telling them how we hope to make the transition as smooth as possible and what not.
The copy I wrote for the email was used for a direct mail piece that went out to all the customers whose email address I didn’t have.
The copy went through the normal process with about seven people within the marketing department reviewing the content and signing their approval. But apparently the routing process fell apart this time.
See, at the end of the email I reassure everyone that things are swell and if they have any questions or concerns to contact our customer service department, then I give the phone number.
Can you see where this is going?
I GAVE THEM THE WRONG PHONE NUMBER!
Can you believe that? This is a phone number I write on virtually every piece of copy I work on. Everything we do has our customer service number on it. . . and if that’s not bad enough, I used to work in customer service. I think I know that phone number better than I know my own cell phone number.
But I screwed it up. I transposed two of the numbers. Instead of the number being 1-800-522-2763, I had it as1-800-522-2673 (don’t bother calling it, that’s not the real number).
Ok, I screwed up the phone number, that’s pretty bad in and of itself, but believe it or not, it gets worse.
WHEN YOU DIAL THE WRONG NUMBER THAT I PUT IN THE EMAIL IT’S AN ADULT SEX CHAT NUMBER!
Yes, that’s right. Not only did I screw up our toll-free customer service number, but when you dial the number that I gave out in the email it says you must be 18 and have a credit card handy and it’s gonna cost something like $1.93 a minutes.
So what’s the moral of the story? Check, check and check again. Don’t ever trust yourself. Don’t get lazy, like I did.